draw than USC or UW... the point is they aren't "dead weight" and have proven over the prior 25 years to pull larger numbers than many if not most of the B12 teams... wait for it... including BYU. Over the previous 25 years they are about on par with Oklahoma state. Certainly not Oklahoma, Texas, USC, or any major school. But they are better than Kansas State, Texas Tech, Iowa St and all of the P10 minus UW, UO. Does that make them more "valuable" as an addition to another league? Probably not when you consider location and ticket sales. However, they certainly are more valuable from a TV ratings/draw perspective than Colorado, Utah or AZ (the four corners) that everyone is pawning over.