something unique.
For those comparing Netflix to theMtn, just stop. And while Netflix won't be in sports bars and hotels, it WILL be on millions of iPhones/iPads all season long. For anyone wanting to watch a replay on Tuesday afternoon, just go to Netflix.
I love this idea. If nothing else, I could see ESPN coming harder to keep streaming services back for a while longer. But as the OP states, TV is changing. BYU is in an excellent position to be at the forefront.