fan base https://www.licensing.org/press-release/collegiate-licensing-company-names-top-selling-universities-and-manufacturers-for-2012-13/

It's a little dated, but it shows that we are not spending as much as other universities.

(1.) The University of Texas at Austin

(2.) The University of Alabama

(3.) University of Notre Dame

(4.) The University of Michigan

(5.) University of Kentucky

(6.) Louisiana State University

(7.) University of Florida

(8.) University of Georgia

(9.) University of North Carolina

(10.) The University of Arkansas, Fayetteville

(11.) The University of Oklahoma

(12.) Texas A&M University

(13.) University of Wisconsin

(14.) University of Nebraska

(15.) University of Tennessee

(16.) University of South Carolina

(17.) West Virginia University

(18.) Auburn University

(19.) The Pennsylvania State University

(20.) University of Missouri

(21.) Florida State University

(22.) The University of Kansas

(23.) Oklahoma State University

(24.) Clemson University

(25.) University of Louisville

(26.) Texas Tech University

(27.) Virginia Tech

(28.) University of Illinois

(29.) The University of Arizona

(30.) Arizona State University

(31.) Syracuse University

(32.) UCLA

(33.) University of Washington

(34.) Duke University

(35.) Purdue University

(36.) University of Utah

(37.) University of Miami

(38.) Boise State University

(39.) Oregon State University

(40.) University of Minnesota

(41.) University of California, Berkeley

(42.) Stanford University

(43.) Washington State University

(44.) The University of Mississippi

(45.) University of Maryland

(46.) Texas Christian University

(47.) The University of Virginia

(48.) University of Cincinnati

(49.) Brigham Young University

(50.) University of Colorado

(51.) Georgia Institute of Technology

(52.) University of Pittsburgh

(53.) University of Conneticut

(54.) East Carolina University

(55.) University of Montana

(56.) Boston College

(57.) State University of New Jersey

(58.) Vanderbilt University

(59.) Georgetown University

(60.) U.S. Military Academy

(61.) University of Central Florida

(62.) University of Wyoming

(63.) University of South Florida

(64.) University of Nevada

(65.) University of New Mexico

(66.) The University of Memphis

(67.) Northwestern University

(68.) Texas State University- San Marcos

(69.) Fresno State

(70.) Louisiana at Lafayette

(71.) Colorado State University

(72.) Marshall University

(73.) Gonzaga University

(74.) James Madison University

(75.) Montana State University