https://www.cougarboard.com/board/message.html?id=29480334

the publicity and excitement that reveal videos and new threads are like the 12th man on the field home game advantage. Sure you can win without it, but can be a huge advantage.

In the Las Vegas black uniform reveal video, watch how our CURRENT players react to the new uniforms. The more you can translate that kind of excitement to recruits, the more they'll choose to play for us.

When you walk into our refurbished locker rooms. what do you see? Uniforms, and walls and walls of SHOES. Why? You say you don't care about what recruits care about, but then claim that a new recruiting coordinator will make all the difference. Seems like OP should care about what recruits care about if you want them to come. You know what the recruiting coordinator would tell you to do? Different uniforms, shoes, reveal videos and things to increase program excitement levels. but BYU already knows that, even if the OP doesn't .