Current players? I have no idea what the finances are for this stuff, but what I do know is that recruits are watching a video on social media where BYU unveiled a new uniform for a prime time game in Las Vegas against ND, with the video staged at the UFC, using a UFC fighter legend, and a Vegas headliner magician. That kind of stuff screams "big-time" for recruits considering whether to play for BYU or not. Money well spent IMO.