For example, when my group of friends goes camping in Moab there is a place we like to camp that is off the beaten path just south of Hole in the Rock. It isn't a terrible trail that really requires a technical driver but I'd like to be able to take my daily family car to the camp spot instead of leaving it in the parking lot and hitching a ride the rest of the way with friends' families.
As we get our next daily family car that is kind of how I am looking at it. For true off roading I'd still rather get a Jeep or legit SUV.