Some interesting numbers for exposure

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Dec 22, 2020
1:48:59pm

I'm Dynamite Intervention Needed

Some interesting numbers for exposure

"Through the first eight seasons of the original ESPN-BYU contract (2011-18), the average television audience of ABC/ESPN football games featuring P5 vs P5 teams was 1.6 million, while the average audience for BYU games vs P5 opponents was 1.9.

"During the 2019 regular season, BYU’s average audience on ABC/ESPN was an impressive 2.2 million versus P5 teams, while its overall average in all games was a solid 1.4 million.

"Since 2011, the Cougars have played or scheduled 53 different FBS teams from 12 conferences and 32 different states, including 19 teams east of the Mississippi River."

Athletics Annual Report

New ESPN Deal

BYU achieved the highs of victories over storied programs and nationally ranked teams in 2019 during a 7-6 campaign that culminated at the SoFi Hawai’i Bowl.

https://athleticsannualreport.byu.edu/new-espn-deal

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I'm Dynamite

Bio page: I'm Dynamite
Joined: Jul 7, 2020
Last login: Oct 9, 2021
Total posts: 2,390 (2 FO)

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Messages

Author

Time

BYU TV Deal With ESPN vs AAC - Hint, not about money

runningryan Starter

12/22/20 11:48am

I'd guess what BYU gets is higher than the average for the AAC.

12/22/20 11:49am

Doubt it.

runningryan

12/22/20 11:54am

Now take the new schedules for home games v. the old into consideration. That is what ESPN is paying for.

12/22/20 11:55am

Yup. Getting 7 P5s, many out of conference, is a big benefit to ESPN.

I'm Dynamite

12/22/20 11:58am

Think the big issue is that they're almost all road games

krindorr

12/22/20 2:47pm

Travel is hard. This has been sitake's strength so far though.

I'm Dynamite

12/22/20 2:54pm

100%; BYU has actually played better on the road

krindorr

12/22/20 3:02pm

Quite a bit more.

12/22/20 11:56am

But where are you getting that figure?

runningryan

12/22/20 12:13pm

Data with Links - $4.32M for BYU from broadcast revenue/rights

krindorr

12/22/20 1:03pm

This is from the Daily Herald:

12/22/20 12:17pm

How dare you post something from a news outlet using credible estimates and analysis compared to

runningryan

12/22/20 12:25pm

I'm not saying exposure is a bad thing but I think BYU fans overvalue "exposure"

pinolero

12/22/20 11:54am

The exposure is for BYU and the Church not for BYU fans.

12/22/20 11:57am

No - it's definitely for fans too (as well as recruits.)

Eddie

12/22/20 12:16pm

EXPOSURE is for BYU and the Church; ACCESS is for the fans

Doogal McCougar

12/22/20 12:46pm

And exposure is for the recruits and players, too.

I'm Dynamite

12/22/20 12:47pm

BYU fans value exposure b/c that's what BOT/Admin/Church values

12/22/20 12:06pm

Sure, I just think BYU would get plenty of TV exposure in the AAC.

pinolero

12/22/20 12:31pm

Isn't BYU's deal for football only, basketball is with WCC. The AAC deal is for

JONBOY

12/22/20 11:54am

Basketball likely isn’t nearly as much revenue as you think

runningryan

12/22/20 11:59am

I wonder how big the basketball tv deal is. And how much we'd cut out of AAC

I'm Dynamite

12/22/20 12:18pm

2019 data has BYU with $4.32M total broadcast revenue

krindorr

12/22/20 1:04pm

Since you don't know how much BYU is making on their TV deal, we could probably

byubyu

12/22/20 11:55am

KSL estimated the last deal was $6 million per year. Considering the source that is probably a pretty credible estimate

runningryan

12/22/20 12:02pm

Data from disclosures puts $ at $4.3-$4.5 million from ESPN

krindorr

12/22/20 1:06pm

“KSL” = the Mitch Harper article you linked? He was so ‘in the know’ he couldn’t

BYU'01

12/22/20 4:16pm

If the money worked and BYU gets virtually the same TV deal with ESPN then I am

Chester Copperpot

12/22/20 12:01pm

I agree. I guess then the debate is how big the money is. Hard with our info.

I'm Dynamite

12/22/20 12:05pm

No, money is not the obstacle

runningryan

12/22/20 12:12pm

If indy money is 4.5, no obstacle. If it is 9, obstacle.

I'm Dynamite

12/22/20 2:16pm

The ESPN deal is only a small portion of the AD budget. However, the deal

mudpupper

12/22/20 12:02pm

Travel alone would kill the program. Tulsa would be nearest member just a short

Cosmo4life

12/22/20 12:02pm

Travel? We traveling all over already with an independent schedule.

JohnnyC

12/22/20 12:05pm

Besides the Georgia southern game Baylor will be are only game that’s over 1200

Cosmo4life

12/22/20 1:51pm

Yeah, travel would be a bear. Boise and San Diego would help a bit, but still.

I'm Dynamite

12/22/20 12:05pm

This is a red herring.

runningryan

12/22/20 12:07pm

That's fair. We already travel a ton. AAC needs BSU and SDSU though, and a new

I'm Dynamite

12/22/20 12:14pm

I am not sure how we have more NY6 access than we thought

runningryan

12/22/20 12:21pm

Covid lessons aren't about pandemics. They're about class.

I'm Dynamite

12/22/20 12:25pm

ESPN's tv deal isn't just with the Athletic Department. It's also with byutv

DeekLyfter

12/22/20 12:06pm

BYUtv is not making bank

runningryan

12/22/20 12:09pm

$$$ helps scheduling. Travel costs. So it does matter.

12/22/20 12:23pm

RE: BYU TV Deal With ESPN vs AAC - Hint, not about money

12/22/20 12:11pm

What is your source for that?

runningryan

12/22/20 12:14pm

You’ll find that no one can cite any hard evidence for many of the conventional

12/22/20 12:25pm

Yup. However, I very much doubt money is the issue.

runningryan

12/22/20 12:35pm

To be clear I think there are valid reasons to prefer Indy.

12/22/20 12:41pm

For sure there is

runningryan

12/22/20 12:46pm

Independence is only going to go until either BYU becomes a P5🤣, or the G5 is

byusage

12/22/20 4:14pm

Re: AAC: In the last 5 years, only 1/60 (each team x 5 seasons) played more than

rcbyufan

12/22/20 12:14pm

I don’t think you read my post carefully

runningryan

12/22/20 12:17pm

I didn't mention money. I wasn't trying to rebut you, I was merely staying if

rcbyufan

12/22/20 12:22pm

My point was not to argue that we join the AAC

runningryan

12/22/20 12:29pm

I can appreciate this take.

I'm Dynamite

12/22/20 12:36pm

RE: I can appreciate this take.

runningryan

12/22/20 12:42pm

Didn't BYU get more exposure this year when NOT playing a P5 schedule?

WJCougar

12/22/20 12:33pm

Is that you Jarom?

runningryan

12/22/20 12:37pm

You're implying wins had nothing to do with it.

ochobeeguy

12/22/20 12:49pm

All our wins were in the context of “what if they had played their original schedule”

runningryan

12/22/20 12:54pm

But if we had lost any of the games, nobody would have talked about us.

ochobeeguy

12/22/20 1:06pm

If BYU loses just 1 game....nobody talks about them.

WJCougar

12/22/20 2:53pm

Could this be in part due to COVID making 2020 an Outlier?

Dr MoBYU

12/22/20 12:38pm

And the story of losing 6 p5s was huge. Playoff committee cited it.

I'm Dynamite

12/22/20 12:39pm

And as long as we can get harder schedules

runningryan

12/22/20 12:48pm

Yes, but this is exactly why Jarom Jordan is wrong. Took the opposite lesson.

I'm Dynamite

12/22/20 12:54pm

I agree with this

runningryan

12/22/20 1:07pm

This is true. And it skews our data against P5 teams.

I'm Dynamite

12/22/20 1:15pm

I love how many people have crunched the numbers.

runningryan

12/22/20 1:17pm

Here's the 2019 Data

krindorr

12/22/20 1:02pm

Revenue is driven by scheduling.

runningryan

12/22/20 1:10pm

Does Krindor's data suffers from covid changes?

I'm Dynamite

12/22/20 1:17pm

2019-2020 shouldn't have much/any COVID influence

krindorr

12/22/20 1:45pm

I don't know what to make of financial disclosures here.

I'm Dynamite

12/22/20 1:51pm

I tend to lean AAC regardless

krindorr

12/22/20 1:18pm

I am split

runningryan

12/22/20 1:20pm

Future schedules:

I'm Dynamite

12/22/20 1:28pm

I think this is mostly wrong, point by point.

I'm Dynamite

12/22/20 1:42pm

Some interesting numbers for exposure

I'm Dynamite

12/22/20 1:48pm

RE: Some interesting numbers for exposure

krindorr

12/22/20 1:56pm

I think ESPN pays more than is in the estimates. I can't back that up.

I'm Dynamite

12/22/20 2:01pm

My thoughts

krindorr

12/22/20 1:51pm

2-3 P5s is nothing like 6-7.

I'm Dynamite

12/22/20 2:00pm

RE: 2-3 P5s is nothing like 6-7.

krindorr

12/22/20 2:13pm

I used to be a big join the AAC guy. This season changed me.

I'm Dynamite

12/22/20 2:40pm

Caveat that this isn't KSL data; it's straight from BYU

krindorr

12/22/20 2:26pm

Yes. It's the school's press release version. Semantics I suppose.

I'm Dynamite

12/22/20 2:32pm

The entire AAC (13 teams), all sports, TV + radio had media revenue of $23M

BYU'01

12/23/20 12:35pm

Paywall. How does it work if 7.5 goes to UCF?

I'm Dynamite

12/23/20 1:15pm

That 7.5 number includes tournament credits, bowl payouts, CCG payouts. I don't

rcbyufan

12/23/20 1:24pm

Commissioner takes $2M off the top

BYU'01

12/23/20 1:42pm

BYU got more exposure by being the only team in western US to play a full season

BYU'01

12/22/20 5:52pm

AAC is mostly relegated to ESPN+, especially in hoops.

ConnCoug

12/22/20 1:07pm

BYU Basketball Network Breakdown

krindorr

12/22/20 1:34pm

Our fanbase would definitely prefer BYUtv because it's free as opposed to the

ConnCoug

12/22/20 2:19pm

Valid! Was thinking mostly regarding exposure to non-BYU fans

krindorr

12/22/20 2:23pm

3 year old Article. Irrelevant!

LEDSFW

12/22/20 2:41pm

2019-2020 data tells the same story though...

krindorr

12/22/20 2:52pm

If you say so!

runningryan

12/22/20 3:39pm

I do think sports programming is becoming more lucrative in general.

I'm Dynamite

12/22/20 3:57pm

Hint: you have no idea. All conf sports totaled $22M (13 teams) of TV revenue

BYU'01

12/22/20 5:30pm

Hint: that was based on revenue distributions BEFORE the new TV deal that took effect in Fall 2020

runningryan

12/23/20 1:31pm

Pick a position: FB-only or all sports? old deal or new deal? 12-yr avg vs. '20?

BYU'01

12/23/20 3:12pm

Look at the numbers run above

runningryan

12/23/20 4:04pm

Your 1st sentence is demonstrably wrong. Provide a credible link to the contrary

BYU'01

12/23/20 4:07pm

Look at the links above and the numbers shown by another poster multiple times in the comments above.

runningryan

12/23/20 4:10pm

RE: Your 1st sentence is demonstrably wrong. Provide a credible link to the contrary

runningryan

12/23/20 4:18pm

Links

BYU'01

12/23/20 4:41pm

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