There's been multiple reports saying the money is likely very similar, but we shoot those down until the accepted narrative becomes that the Big 12 contract will be MUCH larger.

Then when someone says the PAC 12 might poach, we all say that doesn't make sense, because they're making so much less money.

In the past, I used data published by BYU to show the BYU ESPN contract was worth about $5M/yr. And it didn't matter that there was actual evidence, the majority of this board remained convinced that it was worth $12M-$15M every year...which would put it on par with Notre Dame's deal. Sometimes we have a tendency to strongly believe whatever positive thing we hear and then anchor to it, even if it's not accurate