The rest of the conference adds less value market and brand wise than where they currently sit. Its the same dilemma that Utah, Colorado and the Arizona schools are in. Those schools: We could stay and maybe even would prefer it, but if and when Oregon and UW leave we're gonna get stuck with 2 P5s that shouldn't be P5s and 2 schools that are more interested in politics than athletics. That's why they'd leave to the Big 12 now and force UW and Oregon to come along