listen to Lamb on why they don't kick through the endzone and he says they found more often when someone tries to bring it out they net starting worse than the 25, so they kick to goal line to entice the runner to bring it out. Then they often give up more yards and they start past 25.

What is worse though if analytics say don't bring it out, why do we with slower guys always bring it out. If following the analytics needs to be consistent.