bottom line...
The final bottom line certainly is different than what the simple math shows...but the $6-8M change in their favor in the bottom line by doing just that simple math and then realizing that other components on top of that would likely also improve the bottom line as well is just gravy.
I'm in no way saying value proposition is useless or that it wouldn't be something they include (I'm not saying you are wrong)...but the basic math is showing a significant enough impact on the bottom line that it should be obvious to everyone...
People have to be able to see the forest through the trees on that single component...if not, if they are too distracted by needing to analyze everything else (which by the way I don't think anyone on this board could really do justice to) then they'll probably end up lost deep in the forest because they were too distracted by the trees...