Do you really believe BYU treats the Utah game like any other game? All the stuff Bronco has said and done over the years and you think he thinks it is just another game?
Rivalry aside, if you lose 3x in a row to the same team and you treat game #4 as just another game you need to be fired as a HC.
And this may hurt your feelings too, but do you know what other games were circled as 'must wins' on Utah schedules? Utah State, Northern Colorado, Weber State, Montana State and Colorado...