"Most beef is tough. Most kids grow up to be just normal people ... the trick is to enjoy the ride" - improperly attributed to Gordon B. Hinckley
I think you always strive as a competitor to be in the playoffs. But, the reality is, most teams don't get there.
Here's an article on 25 MAJOR programs that have never won a national championship. We have.
http://bleacherreport.com/articles/1124888-college-football-25-major-schools-that-have-never-won-a-championship
Point is, we've got it pretty good. We win more than 90% of the teams out there (according to that link above). NINETY percent. And we do it avoiding major off the field issues, for the most part. We go to a bowl game EVERY year.
The coaches aren't perfect, but they're pretty good. They deserve our support.