it doesn't work that way. That sounds like a CB wish list.

The imminent demise of the Utah program and its return to 1980s levels has been predicted by BYU fans every year, after every loss since 2004. It's not happening any time soon. Sorry. A school that has built a winning program through talent development, turning 2-start athletes into all conference players...doesn't suddenly fall off because they recruit high-end 3-stars.

It only gets better — or more stable.

The P12 revenues are still very profitable. They're behind the SEC and the B10. They probably will always be. Can't fix that.

But they also have been locked in on an antiquated 10-year contract. At the time, it was ahead of everyone. I suspect the new contract will be a huge boost when it's signed in a few years.

The P12 struggled with their network. And that's going to be hard to overcome. But it doesn't hurt revenue as much as it does opportunity cost.

BYU isn't a competitor. They don't steal viewership market share or monies away from the conference. The Big 12 may compete for a playoff spot but we've seen the top P12 school consistently ranked ahead of the Big 12 schools with similar records when it comes to the playoffs.

I think the Big 12 had better success because the drop off after Oklahoma was more significant. Without a blue blood and more parity, the Big 12 will struggle to stay in a 4-team playoff.