Jan 25, 2022
7:04:17pm
7:04:17pm
The Utah fanbase isn't as big of a deal as it's made out to be here. There are the big boys and everyone else
BYU has a fantastic base, but a few 100k more fans is not a difference maker in a billion dollar TV deal. BYU fans have this really awkward sense that no one cares about Utah. That's an odd argument.
Again, not taking anything away from BYU because that's a huge draw that will benefit the Big 12. But you can't ignore Utah's ability to draw viewers either.
The big audiences come from national games. Utah had 30MM viewers the last 4 games of this season.
Just because they weren't Utah fans specifically tuning in, doesn't mean Utah wasn't part of the equation. What Utah did in the MWC and has done well the last several years is stay ranked, climb into the top 10, have GameDay show up — and consistently participate in high profile matchups as a result.
2022 will mark the 9th consecutive season Utah has been ranked. In the last 15 seasons, 2022 will mark the 6th distinct season Utah has cracked the top 10.
Even if the assumption is that Utah has a small base, that competitiveness and consistency is going to start drawing more eyeballs. Utah has now been consistently one of the top 3 viewed teams in the entire west.
Competitiveness, particularly schools that can build elite teams on occasion like UU showed in the MWC, can offer tremendous value.
Again, not taking anything away from BYU because that's a huge draw that will benefit the Big 12. But you can't ignore Utah's ability to draw viewers either.
The big audiences come from national games. Utah had 30MM viewers the last 4 games of this season.
Just because they weren't Utah fans specifically tuning in, doesn't mean Utah wasn't part of the equation. What Utah did in the MWC and has done well the last several years is stay ranked, climb into the top 10, have GameDay show up — and consistently participate in high profile matchups as a result.
2022 will mark the 9th consecutive season Utah has been ranked. In the last 15 seasons, 2022 will mark the 6th distinct season Utah has cracked the top 10.
Even if the assumption is that Utah has a small base, that competitiveness and consistency is going to start drawing more eyeballs. Utah has now been consistently one of the top 3 viewed teams in the entire west.
Competitiveness, particularly schools that can build elite teams on occasion like UU showed in the MWC, can offer tremendous value.
Originally posted on Jan 25, 2022 at 7:04:17pm
Message modified by TFL on Jan 25, 2022 at 7:05:07pm
Message modified by TFL on Jan 25, 2022 at 7:30:05pm
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1/25/22 1:51pm
1/25/22 1:55pm
1/25/22 2:21pm
1/25/22 2:27pm
The P12 didn't think twice about BYU. Why would they schedule BYU if they were out to get them? I do think the P12
1/25/22 2:43pm
1/25/22 3:56pm
1/26/22 1:05pm
True, if you're looking non-football, then BYU would have a stronger case. Just figured football drives realignment
1/25/22 2:27pm
1/25/22 4:40pm
1/25/22 2:32pm
The Big 12 made a huge mistake passing up an ideal, P5 ready BYU. They got it right this time and it was a steal. But
1/25/22 2:37pm
1/25/22 3:03pm
1/25/22 10:13pm