That said, the products are very overpriced if you are just a consumer. You don't have to take it any further, but IF you are successful, then your "health coach" generally begins to put mild to moderate pressure on you to also become a "health coach". That is where the MLM totally kicks in--because it is essentially a downline at that point, where you earn based on what people below you are spending. It's not good enough that you lost the weight--they try hard to make you feel like you should continue to use their products indefinitely, or else you will gain all of your weight back. They are much more subtle in their approach, and they really focus on the health benefits, but at the end of the day they are an MLM to the core.