sell water if they're really concerned about our health. Sugar has by far been the biggest health culprit in LDS culture. The caffeine thing is an LDS politically correct issue. It makes no sense, but the powerful (BYU) will always bow to the minority on caffeine in our culture. BYU doesn't want to have to deal with the outspoken minority or the local media frenzy that would ensue by instituting caffeinated drinks.
Back around 1970 there was even a small movement to denigrate chocolate due to caffeine. I'm glad that idea didn't gain serious traction.