If you could upgrade The Kennel to 10,000 it would still sell out, probably every game. Wouldn't you guys like a bit more money?
More and bigger crowds, increased revenue, and playing in a gym that demonstrates you guys are absolutely serious and committed to BBall (I know you are, but outside perspective may not). If anything it would just solidify that you guys may play in a Mid-Major conference, but you aren't a Mid-Major team.