... right now, but they represent great potential and how high of a floor a school might have...

Including Alumni and enrollment helps even out the "recent-cy" bias and redundancy of TV ratings and football success.

As a case in point, BYU gets 39.4 pts, barely above the Big12 average of 38.6. I can't see your source data, but I assume it's based on the V-score we had in our work together. BYU ranks below ALL of the remaining 8 Big12 schools except kansas in that. HOwever, consider the quote below:


“Both sides also understood the national appeal of such a marriage. An industry source told The Athletic that BYU’s ESPN games generally garner bigger audiences than the remaining Big 12 schools in comparable windows and could increase their per-school TV revenue by about $2 million annually in the Big 12’s next deal.”

So BYU has a lower V-score than all but 1 of the remaining Big12 schools, but ESPN says they have better viewership in "comparable windows"... so much so to boost the entire TV deal by at least $24 million...