And streaming. Too much geography and cable viewing tv households as definitive factors in your analysis, IMO.
BYU has eyeballs, passionate eyeballs, including ticket buying eyeballs! In EVERY market! A national fan base that isn’t accounted for accurately by Nielsen and market ratings.
And BYU is a national stand alone brand proven by ESPN and 10 years of viable independence. Self reliance in other words.
Add to that tradition, history and political religious baggage.
Will the new paradigm factors outweigh the old?
We are about to find out.