whatever that means.
That doesn't mean it's never wrong to not uphold your end of the bargain.
You may not pay any legal penalty for it, but ethics do exist outside of a legal framework.
Again, I don't know how the contract reads, and I'm not an expert in the mechanics of college football scheduling.
But, I think starting from the premise of "there's a damage provision included so there can never be a moral wrong in not upholding your end of a contract" is a shaky proposition.