Sooner or later, if you cancel on too many teams when there is not a real need to do so (such as with BYU joining a conference and needing to cancel a bunch of games because of it), it will catch up to you and teams are not going to want to play ball with you, literally and figuratively. Look at it this way too ... CFB depends on teams scheduling games and those games taking place. So while a team can drop a game here and there and pay a cancellation fee as agreed, CFB as a whole would really start to suffer, or at least a number of teams would really start to suffer, if too many teams in positions of strength (yes, that means lots of SEC teams) were to engage in this cancellation too often. Yes it is a short term good business decision to do it in many cases and they are not "wrong" for doing it. But if it happens too much, CFB will suffer.