I don't see your point. I also don't understand how real estate investments made by the real estate investment arm of the church - something the church has been doing for decades with excellent returns, is somehow an analagous investment comparison to the football program. It is a tired comparison and weak analog.

The church's investment programs meet strict accounting practices and their due diligence is thorough, particularly wrt expected returns.  I am guessing estimates on expected returns on a large investment in the football program would vary wildly. 

Think of it this way, if you were an investor, and decided to invest in college football, how many programs that don't rhyme with Alabama would you be willing to put your own investment money into with the goal of guaranteed returns?