at BYU and make it a primary focus will do wonders. Come to SEC country, arguably the BEST tailgating in all of CFB, hands down. Schools do tailgating correctly. They go out of their way to invite first time teams to be a part of their world. Saw it in 2011 against Ole Miss (Grove was rocking).
BYU can do something similar to this, but tailgating at BYU compared to others, really needs a shot in the arm. Potential is there, up to BYU to make it a focal point for game day.