...a delivery mechanism. But footprint is where the most interest potential exists. Example...

Boise State can on average peak about 25% of its local and regional audience interest. But that's barely 1/4th of 1 million adults and kids over age 11. Its 250,000 people.

San Diego and Houston right now as G5's only peak about 8% interest in their local regional markets of overv6 million people. That's nearly half a million active followers.

But what is the likelyhood interest grows among their alumni if those programs become P5. You be the business manager. Would you rather put in the effort to grow Boise to 30% or SDSU or Houston to 10%. Boise is pretty invested at 25%. Getting to 30% might happen, but total eyeballs is 300,000. At 10% of 6 million each, Houston and San Diego deliver two times the eyeballs.

You think the footprint no longer matters? It totally matters. The difference is a husband can now go shopping with his wife and still watch the game stream on his phone or tablet. Demographics haven't changed much and neither has the interest in sports. Just the delivery mechanism. You still need the footprint.