dishonesty, but must be from genuine lack of knowledge about the vast differences in which BYU has always operated compared to its counterparts. Often in LDS culture we get caught in “see, we’re totally just like you!” That we sometimes assume BYU and Creighton must be comparable, but they’re really not.
I personally believe that if BYU were to ever choose to go in that direction in terms of athletics, they’d be in a unique position to be extremely successful and attract high quality people.