Because you got me if it is.
No PAC team - NONE - has made the CFB playoffs since 2017. The G5 American Athletic Conference has better success than that.
And what is Yewtah's success rate? Never. In fact, they've never ended a season in the top 10 in the last 15 years - so surely saying they're a contender is either coming from comedy or delirium.
Then to point to a market including the Ewe with Oregon and Washington as having a great average market size is like saying Pig Bus + Einstein have a pretty good total IQ.