Is Utah not on par with Oregon and Washington in terms of total wins, weeks spent ranked, conference championships, etc since Utah joined the PAC12 12 years ago? It took Utah a couple of years to add depth and win consistently, but the numbers are even better the last decade.
I don’t think Utah has the brand/media market, but if you are just talking football success since the PAC12 was formed or you are talking odds of Utah making the CFP in the next couple years, I would absolutely lump Utah with those two.