The numbers cited don't include bowl games and CCGs though and Utah is ahead of Arizona, ASU, Colorado w same schedules
If we want to argue that Utah contributes nothing to viewership, the best idea would be to compare them against other teams that play a near-identical schedule
Maybe the remaining PAC 12 South teams, and only regular season games. Which is where Utah ranks ahead of those teams in viewership
Now it's arguable that Utah being good on the field is what results in that higher viewership...but that also stands against the argument that the viewership has nothing to do with Utah and would be the same or better if they were replaced with other teams. Because when those other teams DID play the same matchups, the viewership wasn't as high.