define additive? How so?
Football strength? I think they are. Been good for a long time. 2x pac champ now. Of course laid eggs in rose bowl though.
Moneywise? Bring more money. Meh. Neutral? Maybe a drag. I’m m not sure on this one actually.
Good school. Yes.
Engaged fans? I think they got it.
They do help bolster a mountain time slot.
They do add a BYU travel partner.
They don’t open a new market thsts for sure but would strengthen Utah/Mormon alley. Seems about half half nowadays.