They are getting a lot of recruits they never would have even had a chance at when they were in the MWC.

BYU winning at a high level and beating Utah might flip a couple of the LDS athletes from Utah to BYU but probably not as many as some might think. And really we are just talking about a couple kids here and there.

BYU might also be able to pull in a top LDS kid who is committing to a school outside the state here and there if winning at a higher level. Winning is Huge. Coaching in CFB is huge as well.

The unique system BYU had under Lavell was ingenious and good timing. Almost need some more of that to be successful at a high level with the unique circumstances And Challenges BYU faces when it comes to recruiting. Look what Leach has done at Washington State with that passing game of his. They are suddenly relevant and now getting better recruits.