Arizona would’ve made a far more desirable location than Rexburg. This is also true for most places that are places.
But Rexburg it is. That’s where the school is located, so invest in it there we must.
Turn it into a real school already. Bring the BYUI Honor Code into the modern era—the 1950’s—like BYU. Reinstate sports. Start adding grad programs. Why the heck not?