Personally I believe if Utah changed jerseys with Boise State they would have more top 15-25 years. Utah gets more money but nobody who touts that gets the money. I would rather get wins and high rankings as a fan than be in a conference that I know I could never win.
With that said I believe BYU is different, if they ever get into the B12 it will likely crush Utah as most of their high LDS recruits will return to BYU and BYU has a much higher potential to national recruiting. If I were a Utah fan I’m sure I tell myself and everyone else how much better off we are, but the reality is they are only better off if you’re one of the few counting the money.