I don't see how it's disingenuous. Also, what outside sources rank the U as a better academic institution? Because I don't know of any. And I'm not talking about sources that say the U of U has a better-med school, as BYU obviously doesn't have a med school. I'm talking about sources that rank the U as giving it's students a better education, more earning potential, etc. If you know of them, cite them.