We've used Utah as a measuring stick for so long, and it needs to change. The sad truth is that Utah has passed us up and the days of parity with them are over, unless something major changes with regards to us being in a power conference.
But if we get into a good G5 conference and can get to a NY6 bowl by winning that conference championship, that means a lot of money and exposure for us, and maybe even a bump in recruiting.