...to assume that adding "P5 gas" would help it explode. In the cable landscape of 2010, it was a safe fallback if their grander plans failed.
What remains to be seen is if in the new landscape of dwindling cable subscribers schools with relatively small fanbases like yewtah, TCU, Rutgers, etc will justify the cost of adding them. If the model going forward is going to be a sports pack type upgrade from your local streamer, a lot of conferences could be in trouble.