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Jul 11, 2018
10:16:46am
Tokolosh All-American
But it was not eyeball based, it was market based.
USC, UCLA, Cal, and Stanford already delivered the Tier 1 revenues for the major California markets. ESPN/Fox were not increasing their bid because there were also BYU fans in those markets. Deals at that time were completely based on getting tier 1 status with the distributors in the market regardless of how many people tuned in.
Tokolosh
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Tokolosh
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