As for the high school kids and their applications, the top choice is BYU with USU fairly close behind. The U is for stay in basement kids. But ... kids that get rejected by the Y become fairly strong U supporters. I guess I would too. I know twin girls at Bountiful high, they had almost identical scores, extras, volleyball, everything. One was accepted to the Y, and the other wasn't.
The rejected twin is now a huge Ute, and the parents went from big-time BYU supporters to "well, I guess I don't care anymore. they apparently don't so what's the point?"