...no one cares about BYU nor Utah. Many believe BYU and Utah are all Mormon kids. People definitely know of Utah, they realize they have had some good year (lets give out some credit). Many see the Y and thing Yale, not BYU.
Sometimes people act like we are an Ivy League school, fact is academically we are around 70 and Utah is in the 90's. Sure BYU is a good school but not viewed academically like many make it out to be.