strange that college conferences try to make a big deal of it. If they really cared about the reputation of their universities, they would crow about academic rankings, which is more important in the academic world, and which do consider research as one factor. Latest Rankings of National Universities:
# 6 - Stanford
# 20 - UCLA
# 22 - UC Berkeley
# 58 - UW
# 80 - BYU
# 97 (tie) - Utah
# 97 (tie) - Arizona
# 103 (tie) - Colorado
# 103 (tie) - Oregon
# 153 - Oregon State
# 176 - Washington State
https://www.usnews.com/best-colleges/rankings/national-universities