the norm in college football.
I don't think that you or I are in a position to tell the Church how to spend its money because we don't have all of the information and our perspective is very limited. I do know that BYU fans are terrible at donating to the program. The solution seems obvious. If fans want something more than what is on the field, then they need to pony up. The Church seems content with a top 30-35 program.