Admissions office has been run. How do you know what their attitude is? My high school friend is 1 / 4 Mexican and he got a full ride scholarship. He doesn't even look Mexican. His high school and college grades were significantly lower than mine. I got nothing.
I'm not saying this by way of complaint--only that BYU is clearly doing more than lip service.
Besides putting their money where their mouth is, what more should they be doing?