that scored 12 points in a game and made the news or the whole school rallying around him or 300 kids doing mash pit around a kid in a wheelchair after a win or a just serve night that brought thousands of pounds of food for entrance to the game or a student body crowd that went for 20 to hundreds or teachers reaching out to coaches saying thank you your players are being great examples and my class room is much better or assemblies where the whole student body participates and gets excited about a game or an accomplishment or etc etc....... BTW, I have had several foreign exchange students tell me they like the America way we do sports. More kids participate and it's fun to go to games.